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Event Details
BEST of Iowa BR|E Webinar
In these tough economic times, retaining existing businesses has become more important than ever. Do you know how to initiate a retention program? Which businesses and industries do you visit? What do you do with the information? BEST of Iowa and Blane, Canada Ltd. are partnering to help you answer some of these questions. If you are interested in learning about Business Retention and Expansion or would like a refresher course, please join us for a set of webinars.
A four-part Business Retention and Expansion (BR|E) webinar series will be held on the following dates:
Elements of Successful BR|E Friday, April 9th, 10:00-11:00 am
Red Flags and Service Delivery Friday, April 16th, 10:00-11:00 am
Securing & Completing Executive Interview Friday, April 23th, 10:00-11:00 am
Turning Information into Action Friday, April 30th, 10:00-11:00 am
Each session runs about one hour. Session will be recorded for review or later use if you are unable to make one of the sessions. Articles, handouts and samples to assist you in your BR|E efforts will be provided. To view a full course outline and to register for the course, please go to [web link].
BRE Discussion Forum | Resource Center | Office Hours
All participants will have access to a private LinkedIn group for discussion on any aspect of the Existing Business strategy. Participants will have access to a private resource site with samples, templates, and reference materials to help you create your own business retention program. Set office hours will be available for private consultation on your questions or program design.
Webinar Instructor
Eric P. Canada, a leading professional on business retention and expansion, will utilize these webinars to walk you through key aspects of BR|E, including:
– Identifying six levels of an Existing Industry Program (Interviews are only one)
– Launching or expanding your business retention program
– Finding “Red Flags” and early warning signs
– Getting an interview with the appropriate company executive
– Reporting techniques
– Utilizing social media for BR|E
Registration Fee
BEST of Iowa is pleased to be able to offer this 4-part webinar series to our partners and community leaders at the steeply discounted price of only $25 per session or $75 for the full 4-part series (normally $495).
BEST of Iowa Partners / Webinar Series Sponsors
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Alliant Energy-IPL
Shelly Turner
319-786-4559
shellyturner@alliantenergy.com
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Black Hills Energy (formerly Aquila Inc.)
Mike Fastenau
515-224-1404, ext 12
mike.fastenau@blackhillscorp.com
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Iowa Area Development Group
Dan Anderson
515-223-4817
danderson@iadg.com
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Iowa Department of Economic Development
Peggy Kerr
515-242-4745
peggy.kerr@iowa.gov
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MidAmerican Energy Company
Deb Calvert
515-281-2595
dlcalvert@midamerican.com
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Iowa Department of Economic Development
Michael Gould
515-242-4725
michael.gould@iowa.gov
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This webinar is produced by Blane, Canada Ltd. This webinar is part of our professional development laboratory for economic development professionals. The Lab is committed to the provision of high-quality content and expert instruction without commercial messages.
Hosted By
Blane, Canada Ltd.
This professional development webinar is produced by Blane, Canada Ltd. It is one of a series offered by the Professional Development Laboratory. The Lab is committed to the provision of high-quality content and expert instruction without commercial messages.